Shaping brands for ethnic communities

About

Mango Marketing & Events are a boutique marketing agency, targeting ethnic communities in the UK, with its prime focus on the multicultural consumer. With fierce competition amongst many brands, it has become more important to target marketing campaigns for ethnic communities.

There are only a handful of brands that reach out to ethnic communities, hence the reason for becoming a specialist agency in this sector. Having 16 years of experience in this industry, we understand that: Multicultural consumers have spending power with an estimated outlay of £300 billion a year which is growing year on year. Multicultural consumers are complex, so it is even more important to understand their culture and habits whilst communicating with them through various marketing mediums. Multicultural consumers are growing at a rapid pace. They are the future.

At Mango, our clients are at the forefront of our business, so we take the time to understand what each of our client’s objectives are. From this we are then able to create bespoke marketing strategies that work for your brand. This is the sole reason why so many of our existing clients have partnered with us for many years.